VAUXHALL
ALL SORTED
VAUXHALL
ALL SORTED
The challenge
Highlight the range of inclusive benefits that come with joining the Vauxhall Service Club.
The solution
Sometimes the answer comes in the question. A simple split of “Vaux” and “all” gave us a way to showcase our messages and create a distinctive look-and-feel that was used across all aftersales collateral.
A different DM for every aftersales product offered to Vauxhall owners
The owners' area of the Vauxhall website
The campaign initially sparked interest with this animation. It was used on social channels, emails and the Vauxhall website.
Concepts, art direction and writing by Donna