This is a new lighter, leaner Astra: a 'Diet Astra', if you will. So we launched it with a tongue-in-cheek homage to a much-loved soft drink ad - shot in the old 4:3 aspect ratio and featuring the infectious Etta James soundtrack of the original spot.

It got quite a few people talking...

At Vauxhall showrooms there were window graphics that showed an Astra floating above and out of the poster. We handed out Astra Light drinks and even created rear-view mirror hangers shaped like a drinks-can ring pull.