The launch of the new Hawk 38 – Sunseeker's fastest yacht to date, included a 4D film experience at The Monaco Boat Show along with event collateral that brought the campaign key visual to life.

The launch materials featured an animation of hawk-shaped wings in the yacht's wake.

The Hawk 38 was revealed at The Monaco Boat Show. A thrilling 4D film gave the audience goosebumps and a light sea mist.

The event also featured a wave installation, eye graphics inside cocktail glasses and a beautiful brochure to take away.

Social platforms showed a live stunt from Monaco – the Hawk 38 sped along the shorefront whilst luxury fashion items flew off the back. 

The stunt was captured for a print campaign that was shown in fashion publications and OOH posters at Monaco airport.