SANOFI
1 IN A BILLION
SANOFI
1 IN A BILLION
A brand awareness campign to highlight Sanofi's extensive global disease and awareness portfolio. We put the spotlight on the one billion patients that they treat everyday, by showcasing the unique personalities of each and every one in a vibrant and emotive way.
Print ad
The brochure front cover focussed on one person, but pulled out to reveal some of the other 1 billionÂ
Insomnia booth stand
Concepts & art direction by Donna