The challenge 

A campaign that highlights the benefits of daily HAE treatment, Orladeyo 

The solution 

After looking into a range of patient insights, a ‘fear of the everyday’ emerged as a theme. We positioned Orladeyo as the “fearless everyday”, showing protagonists enjoying daily life. Close-ups were used to show off the skin which, prior to Orladeyo, would have been problematic for patients. 

Key Visuals

Congress Booth & Pull-up Banner