FOLLICULAR LYMPHOMA
NEW INDICATION
FOLLICULAR LYMPHOMA
NEW INDICATION
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NEW INDICATION
The challenge
To create a campaign that emphasises the dual target and dual benefit of a new FL treatment.
The solution
A campaign that visualised the end-user enjoying realistic benefits of the medication. Visual cues from photography allowed us to highlight the intelligent mechanism of action without being overly scientific.
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CAMPAIGN KEY VISUAL
PATIENT-FOCUSSED GALLERIES
PATIENT STORIES DARKROOM AT CONGRESS
INTERACTIVE CONGRESS POSTER
TAKEAWAY PHOTO ALBUM
CONGRESS DINNER TABLE CAMERAS
POST-CONGRESS SLIDESHOW VIDEO
INSTAGRAM EFFECT
Concepts, art direction, writing and design by Miriam & Donna
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