The challenge 

To create a theme and delegate journey for an event that brings together three divisions of Bausch and Lomb Ophthalmology together for the first time. 

The solution

Vibrant Vision is an event that plays with the theme of spectrum - a verbal and visual language that is familiar to Ophthalmologists. The different divisions were represented by three sides of a prism which represented connectivity and became a vehicle for a striking look-and-feel. 

During Event: Publication Ad, Venue Dressing, Digital Poster and Interactive Technology Showcase

Post Event: Leaflet, Email and Pen Box