The challenge
To create a theme and delegate journey for an event that brings together three divisions of Bausch and Lomb Ophthalmology together for the first time. 

The solution

Our event proposal borrowed from the world of the visual arts to create an immersive art exhibition that showcases the Bausch + Lomb offering. The key visual represented the connectivity between the three business units and the exhibition mechanism allowed for a continuous showcase of products and services. 

Frames from Event Film: Key visual transitions to three B+L specialisms

Event Invitation & Welcome Bag

Event Holding Animation

Event Juice-up Station