BRITISH AIRWAYS
TACTICAL CAMPAIGNS
BRITISH AIRWAYS
TACTICAL CAMPAIGNS
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TACTICAL CAMPAIGNS
A range of tactical campaigns for British Airways. Some campaigns required a focus on tactical pricing, while others required a more emotional and benefit-focused approach.
Transparent Prices Campaign
Lasting Memories radio ad
To Fly. To Serve. Short Haul Campaign
BA x eBay Seize The Moment short-haul campaign
A Trip To Remember Banners
Concepts, art direction and writing by Miriam & Donna
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