The challenge
To increase awareness and sign up of the Audi Service Plan - an optional extra available on 3-5 year old models. 

The solution
This campaign used the characteristic charm of the brand in a different way, visualising children’s toys to nod to the 3-5 year old Audis. The result was a 35% increase in sign up for the Audi Service Plan and an award-winning radio advert voiced by a child. They even let her read the “Vorsprung durch Technik”.