AUDI
SERVICE PLAN FOR CARS AGED 3-5 YEARS OLD
AUDI
SERVICE PLAN FOR CARS AGED 3-5 YEARS OLD
The challenge
To increase awareness and sign up of the Audi Service Plan - an optional extra available on 3-5 year old models.
The solution
This campaign used the characteristic charm of the brand in a different way, visualising children’s toys to nod to the 3-5 year old Audis. The result was a 35% increase in sign up for the Audi Service Plan and an award-winning radio advert voiced by a child. They even let her read the “Vorsprung durch Technik”.
Campaign key visual used for print ads, emails and POS
'Scarlett' radio ad
Aerial Awards winner
Roses Gold
Drum Award winner
Concepts and writing by Miriam